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What is SEO?

search engine optimization SEO stands for search engine optimization. What is that? Suppose you have a website that is alright is every way but you don't get visitors to your site. Why? This happens when your design of the site and the contents of each page are not carefully put together. Before you design your website you must know clearly the purpose of the site. The purpose of the site will tell you who you want to visit your site - men, women, teenagers, yount adults, middle age people, and so on. The purpose of the site will also tell you what to write in the various pages of your site. On the same topic you will write differently when you are writing for teenagers and when you are writing for middle age people. Your choice of graphics will also depend on the purpost and topic of the page and your target visitors. Your knowledge of SEO will guide you to pick right words and phrases for you content, headings, and sub-headings, even the title for your graphics (alternative text). If included carefully in your site, these elements will guide search engines (for exaple, Google) to send visitors to your site.

Our course on SEO includes the following:

Create unique, accurate page titles
Make use of the "description" meta tag
Improving Site Structure
Improve the structure of your URLs
Make your site easier to navigate
Optimizing Content
Offer quality content and services
Write better anchor text
Optimize your use of images
Use heading tags appropriately
Dealing with Crawlers
Make effective use of robots.txt
Be aware of rel="nofollow" for links
SEO for Mobile Phones
Notify Google of mobile sites
Guide mobile users accurately
Promotions and Analysis
Promote your website in the right ways
Make use of free webmaster tool
Creating effective backlings

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